What is
Search Engine Optimization?

SEO is the optimization of your website so that it ranks higher on the organic search engine result pages (SERPs) where over 90% of the click-throughs are generated.

When done properly, using best practices, the effort placed on optimizing your website will make it possible to rank higher and last longer in the organic search engine result pages.


How relevant is your page to the topic discussed on that page? To become relevant for a keyword or keyword phrase, your page has to speak to that term fully. Give in-depth knowledge into the subject matter and you will be relevant.


How strong is your webpage? Stronger sites, or authoritative sites, rank higher. Becoming authoritative is not easy or cheap (or everyone would do it) and takes time and effort. But the benefit is by far, greater than just about any other aspect of SEO.


On-page SEO is the effort you make on the pages of your site to become more relevant for a particular keyword. How your page communicates your topic, product, or service is important and should not be overlooked. Many elements and factors are at play. To the extent, we grade each page and return to you an A-F grade based on many factors that will help you to quickly know what needs to be done.

Close Ratio Optimization (CRO)

Getting people to your site is one thing, getting them to close is another. What is your plan once someone lands on your site, and how do you get them to commit to that plan? We'll discuss ways to optimize your pages so people close that deal more often.

SEO on page report card


Now that your web pages are all optimized, we need to move onto off-page factors. These include reputation management, citations, and building authority. To some extent, this is the hardest part of SEO as this is the least controlled aspect. But don't worry, we know what we are doing and will make it seamless.

Link Building

Link building requirements has changed several at Google over the years, so understanding the best way to achieve links is vital to the longevity of your rankings. In short, link building is the acquiring of links from other sites to your site. Unfortunately, the short answer usually gets people in trouble. Remember, if it is so easy that anyone can do it, everyone would be.

One of the longer conversations we will have is over the definition of quality links. Fewer quality links has far greater impact on your website than 100's of poor links. To the point, Google may penalize you for having too many poor links. And spending the wrong money now can cost you even more later as undoing all those bad links is time consuming and costly. So contact me first, and we'll discuss the latest trends from Google.